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The website slosx.com has the following in the web site, "We are the Legacy of Mambo." We analyzed that the webpage also stated " Our story begins with the advent of mambo dancing." It also stated " In the 1950s, the Palladium Ballroom in New York City began featuring such mambo legends as Tito Puente, Tito Rodríguez, and Arsenio Rodríguez. Mambos popularity continued to increase over the next couple of decades, both in the United States and throughout Latin America. By the mid-1970s, the dance we know as salsa began to develop. The San Luis Obispo Salsa Exchange returns on March 20-22, 2015. To get on the waiting list." The header had college as the highest ranking search term. This keyword was followed by salsa, exchange, and slo which isn't as urgent as college. The other words they used was san luis obispo. congress is also included but might not be understood by search crawlers.